RATEL a trade mark of CYRIL RATEL GENEVE was founded in 2004 in Switzerland, established itself as a independent family watch brand and as a challenger in the swiss watchmaking industry, it imposes a vision within the watch industry and the accessible luxury segment.
Its new identity, more personal and modern and its sought-after style is expected to be one of the new original contemporary brand to play an important part in the watch international market.
We plan to create an awareness of RATEL and ensure that it is authentic and meet our quality standards. RATEL is developing and improving conceptual creations in order to keep up with the changes and innovations of swiss watch industry with a vision of positioning a new brand within the marketplace and gaining a loyal customer base. Nowadays, the brand RATEL consists of exclusive collections. It is tightly controlled for best quality with a strong personal identity.